Background
One of India’s major branded banana distributors, serving domestic and export markets. A venture backed by Pioneering Ventures, Desai Fruits and Vegetables is well-positioned to capture an untapped market for premium branded bananas in India.
Project Overview
Building a cohesive, joyful brand identity that’s fun, consistent, and visually memorable.
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Designed the brand’s positioning, packaging, awards, and series logos to create a unified identity.
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Developed a full communication system with creatives that are eye-catching, playful, and on-brand.
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Ensured every touchpoint reflected the brand’s core emotion — happiness — while maintaining design consistency.
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Delivered a complete visual language that supports brand recall and stands out across platforms.
