Background
Hershey's is an American multinational company and one of the largest chocolate manufacturers in the world. It also manufactures baked products, such as cookies and cakes, and sells beverages like milkshakes, and many more that are produced globally
Project Overview
Designing playful and vibrant packaging that captures attention while staying true to the Hershey’s brand.
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Created eye-catching packaging creatives that reflect a fun, approachable personality.
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Ensured alignment with brand guidelines while infusing freshness into visual storytelling.
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Developed high-quality product renders to enhance appeal across digital and physical platforms.
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Focused on shelf impact and audience engagement through color, layout, and playful design elements.